Richard Sherfey

Richard Sherfey is a seasoned marketing professional with extensive experience in strategic planning and CRM transformation across global markets. Currently serving as Strategic Planning Director at Publicis Collective since February 2023, Richard leads initiatives focused on harmonizing customer journeys for 13 brands through data-driven marketing solutions. Previously, Richard held the role of Global Strategic Planning Director at Publicis Conseil, where efforts centered on disrupting the pain category for Sanofi's product launches. Richard's career includes significant positions at Publicis Nurun, Acxiom Corporation, and various OgilvyOne offices, where achievements include establishing CRM programs for major clients like Nissan Europe and Nestlé Nutrition. Richard holds a Bachelor of Science degree in Marketing from The Ohio State University.