Mike Danforth

Mike Danforth has a strong background in data and analytics spanning over 15 years. Mike is currently the Vice President of Business Intelligence at Publicis Health Media, where they lead a team of 15 and oversees the development of a comprehensive analytics reporting solution. Prior to this, Mike served as the Senior Director of Data & Analytics at Mercury Healthcare and as the Director of Data & Analytics at Starcom Mediavest Group. Mike also worked at Mindshare, where they held the roles of Director of Digital Analytics and Associate Director of Digital Analytics. Mike started their career at Starcom MediaVest Group as a Research Analyst and later transitioned into the role of Research Manager. Mike began their professional journey as an Executive Team Lead Intern at Target. Throughout their career, Mike has consistently demonstrated strong leadership skills, strategic thinking, and a commitment to driving data-driven decision-making.

Mike Danforth attended the University of Wisconsin-Madison from 2006 to 2008, where they pursued a degree in Psychology with a focus on Marketing.