Jad Farchoukh is a seasoned Performance Analyst and Paid Ads Expert with extensive experience in digital marketing and lead generation. Currently serving as a Senior Executive in Performance Marketing at Publicis Groupe and a Paid Ads Expert at CXG, Jad excels in executing and analyzing B2B lead generation campaigns through various platforms, including Meta, Google Ads, and LinkedIn Ads. Previously, as a Senior Marketing Specialist at A.N.Boukather Holding, Jad developed marketing strategies for multiple brands in Lebanon and the UAE, achieving exceptional results in paid advertising across various channels. Early career experiences, including a Sales Consultant role at Fitness Zone and an internship at Bank Audi, contributed to a deep understanding of customer needs and a strong foundation in innovative marketing practices.