Juan Paternina

Juan Paternina currently serves as Chief Data Officer at Publicis Groupe, where responsibilities include leading data strategy, analytics tool development, and enhancing the Martech ecosystem for clients. Previously, Juan held roles such as Growth Hacker Director for Davivienda Bank at Starcom, focusing on advanced analytics and digital campaign strategy, and Growth Hacker Manager for LATAM at Telefónica, achieving significant revenue increases through customer clustering and targeted marketing. As a co-founder and General Manager of Vía 40 Restaurante, Juan implemented growth strategies that resulted in substantial sales growth. Earlier positions included roles in social media planning and customer relationship management at various firms, demonstrating expertise in digital marketing and data-driven strategies. Juan holds a Strategic Marketing Specialist degree from CESA and a degree in Advertising from Universidad Jorge Tadeo Lozano.