Pablo Alvarez Taboada

Pablo Alvarez Taboada serves as the VP CRM & Technology LATAM Lead at Publicis Groupe since March 2023, focusing on developing CRM practices and integrating regional services in direct communication and technology. Prior to this role, Pablo held the position of TAAG LatAm Director at Publicis One from November 2017 to January 2025, overseeing technology and campaign measurement across LATAM and driving business strategy for team growth and client expansion. Earlier experience includes serving as Regional Account Director at Weborama, co-founding Lupa Digital with expertise in mobile media and creative development, and working in technology management and client services across various companies including Glu Company, DG, Accenture, Firstsource Solutions Limited, and Network Solutions. Pablo's educational background includes a recent certification in Customer Experience from Coderhouse and a degree in Public Relations from UCES.