Pablo Alvarez Taboada

Pablo Alvarez Taboada currently serves as the VP CRM & Technology LATAM Lead at Publicis Groupe, a role held since March 2023, focusing on the development of CRM practices and integration of regional services in direct communication and technology. Previously, Pablo worked at Publicis One from November 2017 to January 2025 as the TAAG LatAm Director, overseeing technology and activation teams across LATAM for digital campaign auditing and measurement, alongside implementing marketing technology tools. Additional experience includes serving as Regional Account Director at Weborama and co-founding Lupa Digital, where mobile media planning and creative development were primary responsibilities. Prior roles also include Technology and Service Manager at Glu Company. Pablo holds a Certificate in Customer Experience from Coderhouse and a Licentiate degree in Public Relations from UCES.