Dominika Węglarz

Dominika Węglarz is an accomplished Strategy Director with extensive experience in marketing and consulting. Currently serving at Heartbeat since September 2022 and as an Academic Consultant for Universitat Oberta de Catalunya since October 2021, Dominika has previously held strategic roles at McCann Worldgroup Spain and LOLA MullenLowe, leading brand strategies for notable clients including IKEA, Magnum Ice Cream, and San Miguel. With a foundation in consumer insights and trend analysis, Dominika's career began as an intern at various firms, progressively advancing through roles focused on strategic planning and consumer behavior. Dominika is also pursuing a PhD in Information and Knowledge Society at Universitat Oberta de Catalunya, complementing a strong academic background that includes Master's degrees in Psychology and Business Administration from Jagiellonian University and Universidad Complutense de Madrid.