Inês Marto Proença

Inês Marto Proença is a skilled Data Analyst currently working at Público since December 2022, focusing on subscriptions and analytics, developing strategies to meet subscription goals, and managing projects for market analysis. Previously, Inês served as a Web Analytics Specialist at GroupM, where insights and presentations were shared for various digital platforms, and dashboards were created using Google DataStudio. Inês also has experience in e-commerce optimization at Worten Portugal, community management at Clínica das Avenidas, and communication and marketing at The Silver Factory. Inês holds a Master’s degree in Marketing from both ISEG and Università Ca' Foscari Venezia, in addition to a Bachelor's degree in Sociology and multiple certifications in business analytics and SQL.