Elida Rodriguez

Elida Rodriguez is a seasoned marketing professional with extensive experience in corporate integrated marketing, particularly in multicultural initiatives. Since March 2015, Elida has served as the Senior Manager of Corporate Integrated Marketing at Publix Super Markets, overseeing a team that manages multicultural marketing and integrated communications for the corporate brand. Prior roles at Publix include Group Manager and Manager of Multicultural Marketing, where Elida established a sub-department focusing on multicultural brand strategies and media plans. Prior to Publix, Elida worked at Transitions Optical from June 2007 to March 2015, serving as Corporate Marketing Communications Manager and Associate Marketing Manager for Consumer Communications in North America, where Elida built brand loyalty through CRM and social media. Elida holds a Bachelor of Arts in Communication, with a focus on Interpersonal/Organizational, from the University of South Florida.