Erica Atkins

Erica Atkins has extensive experience in client strategy and media management, highlighted by a role as Senior Client Strategy Manager at Roku from January 2022 to August 2025. Prior to this position, Erica served as Sales Marketing Manager at Roku in the Media & Entertainment sector. Between April 2018 and January 2022, Erica held multiple leadership roles at Wavemaker, including Partner and Senior Director for both Data & Activation and Digital. Previous positions at Mindshare and MEC involved various responsibilities in digital investment and media management, with titles such as Partner, Associate Director, and Digital Media Director. Erica began a career in advertising operations as an Advertising Operations Associate at Bisnow in early 2012. Erica holds a Bachelor of Arts in Communication from The George Washington University.