Dona Concitta Da Silva is an experienced professional in retail operations and brand management, currently serving as the Assistant Manager of Retail Operations at PUMA Indonesia since March 2020. Prior to this role, Dona held various positions at PT Gagan Indonesia, including Brand Operations, Merchandiser, and Assistant Store Manager for VANS from April 2013 to July 2017. Early professional experience includes a role as PR Executive at CNI Indonesia and participation in client services at PT Fortune PR. Dona holds a Bachelor's degree in Marketing Communication with a focus on Public Relations from BINUS University, completed in 2011, and attended SMA Khatolik Ricci 2 from 2004 to 2007.