Kirsten Pugsley

Kirsten Pugsley is an accomplished marketing professional with extensive experience in the sporting goods industry. Currently serving as Marketing Director at PUMA Group since June 2025, Kirsten previously held the position of Head of Marketing at GO Sport from June 2023 to June 2025, overseeing a multi-branded international retailer. Prior to that, Kirsten was Head of Marketing for Al Mana, managing marketing strategies for GO Sport, Courir, and the NBA Store in the Middle East from February 2020 to June 2025. With a strong foundation in European key account management as Associate Marketing Manager at New Balance and various marketing roles at Reebok, including Marketing Specialist and Assistant Merchandiser Graduate Intern, Kirsten's career is supported by a BA Hons in Sport Studies and Media from Liverpool Hope University, along with A-level qualifications from North Devon College.