Johanna González

CMO | Marketing Director at Puntos Colombia

Johanna González's work experience includes a range of marketing and leadership roles. Johanna recently served as the CMO and Marketing Director at Puntos Colombia, where they led a team of over 30 people and was responsible for various aspects of marketing, such as brand positioning, growth marketing, product launches, and CRM. Prior to that, they worked as the Growth Marketing Director at Merqueo, where they developed and executed the growth marketing strategy for Colombia and Mexico. Johanna also has experience at Uber, where they implemented a cost-effective marketing strategy as a Marketing Manager, and at Juan Valdez Café, where they were a Marketing Communications Manager. In addition, Johanna has held positions at Continente S.A., Confecciones Alison ltda., Konvini Coffee Shop, and F5! Comunicaciones. Overall, they have a strong background in marketing strategy, brand management, and team leadership.

Johanna González's education history begins with their obtaining a Master of Business Administration (MBA) degree from INALDE Business School. This took place from 2008 to 2010. Prior to that, they attended Pontificia Universidad Javeriana from 1998 to 2003 and earned a degree in Industrial and Product Design. In 2004 to 2005, Johanna pursued further studies at Universidad Externado de Colombia and obtained a specialization in Business Administration and Management, specifically in Strategic Thinking and Prospective.

Additionally, Johanna has acquired several certifications to enhance their skills and knowledge. In 2018, they completed the "Digital Strategies for Business" certification program from Columbia Business School Executive Education. Johanna further pursued certifications in "Advanced Google Analytics" from Google in December 2019 and "Inbound Certified" from HubSpot in January 2020. Most recently, they obtained a certification in "Product Strategy" from Northwestern University - Kellogg School of Management in September 2022.

Links

Previous companies

Juan Valdez Café logo
Merqueo logo

Timeline

  • CMO | Marketing Director

    November, 2021 - present