Nick Larsen

Nick Larsen has extensive experience in the cycling industry. Nick currently holds the position of Chief Brand and Product Officer at Pure Electric. Prior to this, they served as the VP of Global Creative & Industrial Design at Pon where they successfully refreshed the Cannondale brand and redesigned the entire product range. Larsen also served as the Founder of Fabric and Director of Creative Design at Cycling Sports Group, where they focused on innovation and problem-solving in cycling. Additionally, they founded Charge Bikes and worked as the owner of Gate Eight. Larsen began their career at Pashley Cycles, where they created and led a new sub-brand and product line. Throughout their career, they have demonstrated strong leadership skills and a focus on design excellence, leading to significant growth in consumer engagement, sales, and profitability.

Nick Larsen received their Bachelor of Science Honors degree in Product/Industrial Design from Brunel University London. Nick attended the university from 1993 to 1997.