John Tatum

John Tatum possesses extensive experience in retail category management and sales within the fishing tackle industry. Since January 2008, John has served as Category/Planning Manager at Pure Fishing, leading projects to optimize product assortments through in-depth sales analysis and financial impact evaluation. Prior to this role, John was a Customer Business Manager, where responsibilities included overseeing sales functions and managing key accounts for notable retailers such as Gander Mountain and Toys R Us. John's earlier career includes serving as a Sales Trainee at Shakespeare Fishing Tackle, providing category reports and participating in trade shows, and working as a Project Assistant at Nelson Mullins Riley & Scarborough, assisting in legal research and document organization. John holds a Bachelor of Arts in History from the University of South Carolina.