Katie Krum

Katie first joined PURE in February 2006 and led the marketing efforts related to the launch of the PURE brand before leaving to develop her skills with a number of big brands including Nickelodeon, Marriott and UnderArmour. Most recently, before returning to PURE, she led the digital innovation team at the global PR firm, Weber Shandwick.

Katie’s focus as a marketer has been on developing content, harnessing the power of community and creating digital consumer experiences. In 2019, Katie was recognized by PR Week as part of their “40 under 40” program for emerging stars in marketing. Katie received her undergraduate degree at Princeton and a Masters in Integrated Marketing from NYU. In her free time, she and her husband, Harry, enjoy hiking and playing trains and reading books with their 3-year-old son, Crosby.