Kristi Hector

Kristi Hector is a seasoned professional in digital strategy and analytics with extensive experience in managing high-value accounts. Currently serving as the Director of T2 Business Analytics at PureCars since September 2016, Kristi has demonstrated exceptional leadership in driving digital strategy, achieving 98% client retention, and managing a $6 million annual digital spend. The role has involved designing actionable media plans, optimizing media budgets, and creating comprehensive training programs. Prior to PureCars, Kristi worked at Cardlytics, Inc., where responsibilities included managing a team focused on restaurant and retail advertising, securing significant regional account billings, and ensuring campaign success through data-driven insights. Kristi’s career began at Travel Incorporated and SMG Property Management, showcasing a strong foundation in client support, marketing, and property management. Kristi holds a Bachelor of Science degree in Science, Technology, and Culture from the Georgia Institute of Technology.