Purecontrol
Pauline Lorin is a seasoned marketing professional currently serving as Marketing Manager for the Water Business Unit at Purecontrol since September 2023. Previously, Pauline held various significant positions, including Chief Marketing Officer at Dolmen from November 2017 to September 2023, where responsibilities involved data democratization and targeted communication campaigns. Other notable experience includes being the marketing and communications manager at SOBORIZ INDUSTRIE, co-founder of Fruit Lovers, and holding leading roles in advertising agencies such as Facto-Saatchi & Saatchi and Havas Réunion. Additional work involved television reporting for France 5 and strategic communication for the Yunus Movie Project. Pauline has a strong foundation in marketing strategy, project management, and corporate communications across different industries.
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Purecontrol
Purecontrol offers cutting-edge solutions leveraging AI for predictive and real-time control of industrial equipment in the water sector. We optimise the efficiency of water management processes, reducing energy costs and environmental impact. At Purecontrol we have a strong expertise in real-time and predictive automation and control thanks to AI, dedicated to the water treatment and drinking water sector. Our automatic control solutions help WWTP operators to reduce OPEX and carbon footprint. Our customers include leading international water companies (Veolia, Suez, Saur) and utilities. AI applied to WWTPs is a revolution in progress. The operator now can activate the optimised operation of his WWTP, leading to the following results: ☑ Up to 30% savings in energy costs by controlling aeration. ☑ Up to 40% savings on chemicals used to remove phosphorus. ☑ Lift-station pumping cycle -10% energy cost, up to -70% overflow ☑ Mitigation of N2O emissions (targeting 70%) The solution has proven to be a highly effective process management solution with plant control and real-time data analysis. Purecontrol is easily integrated into customers' facilities despite being a complex and dynamic environment. ✉ contact@purecontrol.com