James Edwards

James Edwards is an accomplished professional with extensive experience in CRM and marketing, currently serving as the Head of CRM at PureGym since January 2015. Key achievements include developing integrated CRM capabilities, reducing churn by 0.5%, and delivering a 300% uplift in premium product purchases. Previously, James held roles such as Senior CRM Marketing Manager at PureGym, Email Marketing Manager at Communisis, and Digital Campaign Manager at TAG. James has a strong educational background, with a Postgraduate Certificate in Creative Industries and Digital Design and Technology from Birkbeck, University of London, and a BA Hons in Marketing and Advertising from the University of Hull. A senior leader in diversity and inclusion initiatives, James is recognized for building and scaling effective data-led marketing teams.