Purple Metrics
Daniel Chalfon is a seasoned professional in the venture capital and business sectors, currently serving as a General Partner at Astella since August 2017. In addition to this role, Daniel has held various board positions across multiple companies, including memberships at Purple Metrics, Silverguard, Amicci, bem.te.vi, Indaband, and Livance. Furthermore, Daniel served as a Board Observer at Sallve and held advisory roles at Dr. JONES and Bom Pra Crédito. Daniel's educational background includes a business degree from Universidade Paulista, executive education in Venture Capital from Harvard Business School, and advanced leadership management from Babson College, alongside studies at ESPM Escola Superior de Propaganda e Marketing.
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Purple Metrics
Purple Metrics is the recurring branding measurement software for marketing teams to visualize the results of their brand. Here's how it works: brands install the Purple survey on their own channels or send it out to their databases. Based on the responses, algorithms generate metrics on brand sentiment, declared behavior, and perceived attributes. Blip, Conta Azul, Daki, Nuvemshop, Linx and other clients love Purple Metrics for its actionable insights, to monitor results and make regular business and marketing action decisions.