Melanie Harding

Melanie Harding is an experienced marketing professional with a strong focus on affiliate and influencer marketing. Currently serving as Affiliate Marketing Manager at Purple since September 2023, Melanie is responsible for managing and scaling the affiliate program through partnerships with premium publishers, driving significant revenue growth. Prior to this role, Melanie worked as an Account Manager in Influencer Marketing at Pattern® where brand relationships with clients such as Oura Ring were managed and strategic campaigns executed. Notably, Melanie expanded Backcountry.com's Influencer and Athlete program sixfold during tenure as Influencer & Athlete Marketing Manager, achieving over 5 million monthly impressions across various platforms. Melanie also has a background in digital merchandising and customer relationship management, starting career as a Photo Intern at US Freeskiing. Melanie holds a Bachelor of Science in Strategic Communication from the University of Utah.