Bruce Thompson

The expansion of their Fort Pierce plant in 2020 was a complete success, and they have been in full swing ever since. Not only has this enabled them to build bigger boats, it has allowed them to provide more opportunities for their family of employees, their community and their customers.

And while ongoing events also brought them, and those around the world, many hurdles, they have undoubtedly made them stronger. I’ve seen our teams rally together to solve new problems, pivot to adapt messaging and adjust to safety protocols, all while continuing to engineer our boats to yacht-quality standards. To say I’m beaming with pride would be an understatement. These times have also brought more clarity to what they do as a company and how they do it.

They looked to their guiding principles, which have carried them through many a storm, and realized that they could now better explain their ideals of passion, innovation and excellence. They could make it more meaningful to people unfamiliar with their brand and solidify what it means to all of them who already love and admire Pursuit. Thus, their Pursuit Trifecta of Ownership was born.

My hope is that when you encounter their company for the first time or the fiftieth, you sense their strongly held desire to deliver the best experience on the water. And when you walk aboard a Pursuit boat, I want you to feel the timeless style, solid construction, original features and excellence that they build into every single one. That’s exactly what the Trifecta of Ownership is designed to convey.

From the captivation of the open water, the satisfaction of landing your dream catch and the gratification of spending quality time with family and friends, they want you to be as passionate about Pursuit Boats as they are to build them.