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Gineke Helberg

Director Of Product Strategy at Push Group

Gineke Helberg has a diverse work experience spanning multiple industries and roles. Gineke started their career as a Work Experience intern at Die Burger (Media24) and then went on to work as a Copywriter Intern at Glamour magazine. Gineke also worked as a Designer for the MedCoDem Research Project, where they were part of a team commissioned to create a logo for a research project funded by the European Union.

Gineke then moved on to the University of Leeds, where they held multiple roles including an Internship at the Faculty of Mathematics and Physical Sciences, where they designed and developed a website and created profiles for members of the research group. Gineke also worked as a Marketing and Business Development Assistant at The Intern Group, conducting research, managing marketing events, and designing promotional materials.

Gineke then gained experience in the education sector, working as an English Language Teacher at Eureka Language Education Centre, teaching phonics and creative writing at various schools in Hong Kong. Gineke also worked as a Content Marketing Intern at PopScout, creating tailored content for social media channels and locating pop-up retail events.

Gineke later joined Tide - The Nimble Small Business Banking Service as a Marketing Communications Intern, where they conducted data analysis, monitored social media campaigns, and provided insights and recommendations to senior management.

Gineke'smost recent role is at Push Group, where they have held multiple positions. Gineke started as a Social Media Account Manager, then became the Head of Paid Social, and eventually progressed to the role of Head of Product Development. In this role, they managed the product roadmap, developed existing products, trained the team on new services, and established partnerships.

Overall, Gineke Helberg has a combination of marketing, design, education, and product development experience, showcasing their versatility and adaptability in various work environments.

Gineke Helberg earned a Master of Science (MSc) degree in Media and Communications (Data and Society) from The London School of Economics and Political Science (LSE) from 2016 to 2017. Prior to that, they completed their BA (Hons) degree in Digital Media at the University of Leeds, where they studied from 2010 to 2014. Gineke's education began at South Island School from 2005 to 2010, where they pursued the International Baccalaureate (IB) with higher level subjects in Economics, English, and Theatre Studies.

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Previous companies

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Peers

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Timeline

  • Director Of Product Strategy

    October, 2022 - present

  • Head Of Product Development

    May, 2022

  • Head Of Paid Social

    December, 2019

  • Social Media Account Manager

    October, 2017