Kristina Yurukova-Boyadzhieva

Kristina Yurukova-Boyadzhieva has diverse work experience in the field of digital marketing. Kristina started their career at APRA Porter Novelli as a PR Assistant in 2011 and continued in the same role the following year. In 2012, they worked as an On-campus Graduate Appointment at Ithaca College, gaining experience as a Marketing Research Assistant.

In 2014, Kristina worked as a Marketing Coordinator (Part Time) at FRIENDSHIP DONATIONS NETWORK INC, where they contributed to the organization's marketing and communications efforts. Kristina also served as a Marketing Coordinator (Part Time) at Tompkins County American Red Cross, handling strategic communications, event planning, media relations, and fundraising initiatives.

From 2015 to 2017, Kristina worked as a Freelance Designer at Meridian 180 Program, Cornell Law School and Boost! Collective. During their time in these roles, they utilized their creative skills to design various projects.

In 2016, Kristina ventured into the field of digital marketing by joining Sugarbird Marketing as a Digital Marketing Specialist. In this role, they managed paid search, social, and display campaigns, performed daily campaign monitoring and optimization, and completed performance analysis to enhance campaign effectiveness.

Kristina further strengthened their digital marketing expertise at Pushpay, where they held several positions. Kristina started as a Digital Marketing Specialist in 2019, followed by a promotion to the role of Digital Marketing Manager in 2020. In these roles, they worked closely with upper management to determine media allocation, monitored campaign performance, collaborated with digital agencies, and executed paid search and social campaigns. Kristina also worked cross-functionally with internal teams and utilized various tools, such as Salesforce, Bizible, and Marketo, for reporting and performance analysis.

Overall, Kristina Yurukova-Boyadzhieva has demonstrated a strong skill set in digital marketing, encompassing strategy development, campaign execution, performance analysis, and cross-functional collaboration.

Kristina Yurukova-Boyadzhieva holds a Master of Science degree in Communications from Ithaca College, which they obtained between 2011 and 2013. Prior to that, they completed their Bachelor of Public Administration degree at Sofia University St. Kliment Ohridski from 2004 to 2008, specializing in Public Administration. In addition to their formal education, Kristina has also obtained certifications in Google Analytics and Google Ads Fundamentals from the Digital Academy for Ads, in December 2018 and November 2018 respectively.