Kim Maes

Kim Maes is an experienced professional specializing in digital transformation and strategy, currently serving as the Manager of Omnichannel Strategy and Digital Sales at P&V Group since January 2023. In this role, Kim focuses on building a team to enhance the company's omnichannel distribution strategy and improve customer service through digital initiatives. Previously, Kim served as a strategy advisor and project manager at P&V Group, providing insights on digital transformation and leading projects to enhance customer experience. Kim also holds the position of Lead Digital Transformation Lab at Antwerp Management School, where the lab fosters collaboration between academia and industry, and offers expertise in digital strategy and innovation. With a rich background that includes roles at Vanbreda Risk & Benefits, Argenta, and contributions to various academic and research initiatives, Kim has developed extensive knowledge in business-IT alignment, digital products, and customer communication strategies. A PhD holder in Applied Economics from the University of Antwerp, Kim has gained numerous accolades throughout a distinguished career in digital strategy and innovation.