Alexandra Irimia

Alexandra Irimia has extensive experience in digital strategy, analytics, and consumer growth, currently serving as Vice President of Consumer Growth at PVH Corp. since February 2020, following progression through various roles in e-commerce strategy and consumer analytics. Prior experience includes managing VOD strategy and growth analytics at Showmax from August 2016 to May 2020, and consulting at Bain & Company from February 2011 to June 2014, focusing on management consulting and transformation. Earlier career stages included various roles at KPMG from October 2004 to December 2009, covering both audit and transaction services. Educational qualifications include an MBA from INSEAD and dual bachelor's degrees in Auditing and Accounting from Academia de Studii Economice din București and in Finance and Accounting from Université Paris Dauphine.