Ira Bahar

Ira Bahar serves as the E-Commerce Director for Turkey and CIS countries at PVH Corp. since September 2020, leading commercial success across all online channels and partners. Responsibilities include managing key partnerships, developing growth strategies, and ensuring profitability through effective P&L management. Previous roles include Business Director at Porte and E-Commerce Manager at DemsaGroup, where Ira successfully launched multiple platforms, including tr.calvinklein and tr.tommy. With a strong background in merchandising and product management spanning over two decades, Ira has held positions at notable companies such as Levi Strauss & Co. and Colgate Palmolive, contributing to extensive expertise in online sales, inventory management, and strategic marketing. Academic qualifications include ongoing studies in Philosophy at Istanbul University, complemented by degrees in Sociology from Boğaziçi University.