Benedikt Jonas

Benedikt Jonas serves as Managing Director at Strategy& since July 2022, providing strategic advice on Market, Brand, ESG, and Stakeholder transformation across various industries, with a focus on sustainability growth strategies and data-driven marketing. In addition to this role, Benedikt is an Adjunct Professor of Marketing Strategy at HEC Liège Luxembourg since January 2023 and previously taught at Sacred Heart University Luxembourg. As Consulting Director at PwC Luxembourg, Benedikt was instrumental in establishing Marketing & Brand Analytics & Insights as a Service, leveraging advanced data analytics and machine learning. Benedikt's extensive experience at PwC from 1999 to 2016 includes leadership in brand repositioning and global digital strategy initiatives. Additionally, Benedikt began a career as a Digital Project Manager at Media Waimes and worked as a freelance journalist for Belgischer Rundfunk. Educational qualifications include studies at the University of Cambridge, HEC Liège, The University of Edinburgh, Université catholique de Louvain, and Université de Namur.