Adedayo Adefila

Adedayo Adefila has a diverse work experience in various roles and industries. Adedayo started their career in J. Walter Thompson Worldwide, where they worked as an Account Manager and Copywriter, handling marketing campaigns for top brands. After that, they joined SO&U SAATCHI & SAATCHI as the Copy Group Head, leading a creative team and developing communication solutions for MTN and WAMCO.

In 2002, Adefila joined Insight Communications Limited as the Group Head of Copy, before moving on to Celtel Nigeria Ltd as a Brand Specialist, where they played a key role in the brand transition from Vmobile to Celtel.

Adedayo later became the Head of Strategic Planning & Digital Marketing at Insight Communications Limited, where they oversaw the planning team and helped achieve new business development objectives. During their time there, they also set up and incubated the Digital Marketing Unit, which later became HotSauce Ltd, a digital innovation firm.

In 2011, Adefila co-founded HotSauce Digital and served as the Chief Executive Officer. Under their leadership, the company won several awards for its work with clients like Samsung Mobile and Flour Mills.

Returning to the corporate world, Adefila joined PZ Cussons in 2017 as the Head of Digital Strategy for Africa. In this role, they are responsible for leading the digital transformation initiative for the company in Africa, scaling up digital marketing impact, embedding digital as a way of thinking, and developing digital capacity across the organization.

Alongside their professional career, Adefila also served as a Co-Director at Founder Institute and as a Business Mentor at the Nigerian University of Technology and Management.

Adedayo Adefila has a diverse education history. In 1992, they completed their Bsc in Political Science at the University of Lagos. Prior to that, from 1985 to 1991, they attended Federal Government College Lagos and obtained their S.S.C.E. In 2009, they pursued an Executive Post-graduate Diploma in Business Administration and Management, General at Lagos Business School, Pan-Atlantic University. Additionally, Adefila holds various certifications, including "What is the Metaverse" from Meta, "Foundations of Project Management" from Coursera, "Technical Recruiting" from LinkedIn, and "Product Strategy" from Treford. Adedayo also completed certifications in "Public Relations Foundations" from LinkedIn in 2021, "Creel Price on Social Entrepreneurship" from LinkedIn in 2020, and "Digital Transformation" from LinkedIn in 2019. Adedayo is recognized as a Fellow of the Institute of Strategic Management, Nigeria (ISMN) and a member of the National Institute of Marketing of Nigeria (NIMN). Adefila is also a Professional Member of the Financial Reporting Council of Nigeria (FRC).