Asma al-Jefairi

Head Of Digital Products at Qatar Museums Authority

Asma Al-Jefairi has a diverse work experience, starting with their current role as the Acting Head of Digital Products at Qatar Museums since February 2023. Prior to this, they worked as a Senior Digital Product Manager at Qatar Museums from January 2022 to May 2023.

Before joining Qatar Museums, Asma worked at Vodafone from 2017 to 2022. Asma'sroles at Vodafone included IoT Product Marketing and Projects Manager, Acting IoT Product Marketing Manager, IoT Product Marketing Specialist, and Marketing Product Management for IoT Products. In these positions, they were responsible for developing and managing the IoT and M2M portfolio strategy, building the IoT platform, and overseeing the marketing and product management of IoT products and services.

Asma Al-Jefairi completed the National Leadership Program in Leadership & Innovation at the Qatar Leadership Center (QLC) in 2022. Prior to that, they obtained a Bachelor of Science in Business Administration with a specialization in Entrepreneurship from Carnegie Mellon University in Qatar. Asma also pursued professional courses in Knowledge Management and Project Management at the University of Oxford. In addition, they completed a Spring Semester Abroad program in Business at Oxford Brookes University. Asma has obtained additional certifications including Foundations in Design Thinking from IDEO U in December 2022, Disciplined Agile Scrum Master (DASM) from the Project Management Institute in November 2021, and Project Management Professional (PMP®) from the Project Management Institute in July 2020.

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