Syed Ashraf Ali

Director Regional Head of Shared Services at Qenta

Syed Ashraf Ali has a strong career background with extensive experience in various leadership roles. Syed Ashraf is currently serving as the Director Regional Head of Shared Services at Qenta Inc. Prior to that, they held the same position at CONNECTdotNET from 2018 to 2022. There, they played a key role in transforming the company into a fully functional payment services solution provider.

Before joining CONNECTdotNET, Syed Ashraf Ali served as the Chief Executive Officer at A-TEX Apparels, where they successfully grew the company's manufacturing, buying, and trading operations for apparel and textile products. Before that, they were the Director of Operations at AaR Apparel Network, overseeing office administration, production operations, and factory evaluations.

Earlier in their career, Syed Ashraf Ali held the position of Garment Division Head at Masood Textile Mills Limited, where they managed a large stitching unit and was responsible for planning and executing work orders. Syed Ashraf also served as the General Manager of Operations at FATIMA ENTERPRISES, AQL - 1.0 Pvt. Limited, and Zauk Apparel Network Pvt. Limited, where they handled planning, execution, and customer satisfaction-related operations.

Additionally, Syed Ashraf Ali worked as the Manager of Quality Assurance at SixSigma Apparel Network Pvt. Limited, overseeing factory evaluation and final inspections for major clients, including Abercrombie & Fitch, Guess Jeans, and DC Shoes Co.

Syed Ashraf began their professional career as a Management Trainee at Mubarak Textile Mills Limited and subsequently held various positions such as Merchandiser, Assistant Cutting Manager, Production Manager, and Manager of the Garment Division. During their tenure, they managed large-scale production and achieved consistent results.

Overall, Syed Ashraf Ali's work experience spans various industries, including shared services, apparel, textiles, and manufacturing. Syed Ashraf has consistently demonstrated leadership skills, operational expertise, and a strong commitment to customer satisfaction.

Syed Ashraf Ali completed their Bachelor's degree in Commerce with a specialization in Advanced Accounting and Auditing from Punjab University Lahore, from 1989 to 1991. Following this, they pursued a Master's in Business Administration with a focus on Finance at the University of the Punjab, from 1991 to 1994.



  • Director Regional Head of Shared Services

    April, 2021 - present

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