Haifa Mohammed Al-Saud

Princess Haifa is currently Vice Minister for Strategy and Investment at the Saudi Ministry of Tourism where she is responsible for implementing the National Tourism Strategy; from establishing effective regulations, policies and processes that will support the local industry, through to facilitating ease of doing business for investors and ensuring quality standards are met across the sector. She also sits on the board of directors at the General Authority of Civil Aviation (GACA), Qiddiya, the Tourism Development Fund (TDF), and the Tourism Development Council (TDC). Further, she is a prominent figure in the Saudi sports ecosystem, standing as Chairman of Arabic Fencing Women’s Federation and Vice Chairman of the Saudi Fencing Federation. Prior to her role at the Ministry of Tourism, she occupied the role of Secretary-General of Formula E Holdings, where she was in charge of organizing the largest global Formula E event in Diriyah, outside Riyadh, and the first ever in the MENA region. Her professional career began in at HSBC, in the UK then Saudi. She holds a Bachelor of Business Administration (BBA) from the University of New Haven, US, and a Master of Business Administration (MBA) from London Business School, UK.