Yan Xu

Yan Xu has a diverse work experience in marketing and e-commerce. They started their career at Naspers Limited in 2004 as a Project Supervisor, where they were responsible for sports-related product planning and market operation. They also constructed official Chinese websites for various clubs and organizations. From 2007 to 2009, they worked as a Senior Marketing Manager at Shanghai Dongfang Media Group, where they designed online platforms, built e-commerce platforms, and managed business development operations. In 2010, they became the Business Development Director at Yihaodian, overseeing market operation and online promotion. They joined Bestbuy Asia in 2013 as a Senior Marketing Manager, responsible for market operation and e-commerce promotion. From 2015 to 2019, they worked as the Omni-Channel Marketing Director at Shanghai Bailian Group, managing market operations, e-commerce promotion, and co-branding events. In 2019, they joined 360 Company as an EC head, overseeing distribution channels, managing marketing and public relations strategies, and improving user experience for the brand's IoT hardware products.

Yan Xu completed a Bachelor's Degree in Communication Engineering from Shanghai University between 2001 and 2004. In 2015, they pursued a Master of Business Administration (M.B.A.) with a focus on Marketing from Hong Kong Baptist University, which they completed in 2017.