Laura Mette

CRM Campaign Manager - Revenue at Qobuz

Laura Mette is an experienced CRM Campaign Manager currently working at Qobuz since January 2021, with a focus on revenue generation through various marketing automation strategies and customer retention initiatives. Prior to this, Laura held the role of Chargée de CRM at Emma et Chloé, where responsibilities included customer database analysis and newsletter campaign execution. Laura's experience also includes e-merchandising management at lastminute.com group, where the development and optimization of commercial animations were key tasks. Additionally, Laura has worked in administrative and communication roles at institutions such as the Centre des monuments nationaux and ICOMOS France. Laura holds an MBA in Digital Marketing from ISEG and a Master’s in Heritage Management from the University of Paris I: Panthéon-Sorbonne.

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