Sanna Salo

Sanna Salo is the Chief Marketing Officer at QPR Software. Sanna has over 20 years of experience in digital marketing and communications, and has been with Fonecta Oy for the past two years as their Director of Marketing & Communications.

Salo has led the creation and implementation of brand, marketing, and communications strategy for Fonecta's 57M€ digital marketing services business. This has included supporting both B2B and B2C services, products, and brands in enterprise and SMB client segments. Sanna has also worked as part of Fonecta's management team, leading a talented marketing professionals team of 9 persons.

Fonecta is a leading digital marketing and online reputation management service provider in Finland. Their services are based on 20 years of experience in helping Finnish businesses to be found and to grow by winning new customers. They have implemented over 25 000 websites and over 70 000 Google advertising campaigns for their customers. As Finland's only official Marketing Solutions Partner of LinkedIn, they are a leading expert in LinkedIn advertising with an awarded team of high-level professionals.

Hundreds of thousands of people use Fonecta's B2C services 020202, Finder.fi, Fonecta Caller, Fonecta.fi haku and Fonecta maps every single day. High-quality services and carefully chosen partnerships ensure that their customers always get the best quality solutions.

Sanna Salo's core competencies include digital marketing strategy, digital marketing tactics, social media marketing, advertising, data-driven marketing and communication strategy, omnichannel marketing, brand awareness and brand marketing, lead and demand generation, performance marketing, digital purchase journey, employer branding, customer experience management, market and customer insight, content strategy, content marketing, customer and market research, growth marketing, B2B marketing, B2C marketing.

Sanna Salo reports to Jussi Vasama, CEO. Sanna Salo works with Pekka Keskiivari - Chief Technology Officer, Päivi Vahvelainen - Chief Financial Officer, and Tero Aspinen - VP, Middle East Business.