Amber Auer

Amber Auer is an experienced professional in sales and operations management within the cycling industry. Currently serving as the Senior Category Sales Manager and Vendor Sales Manager for MET Helmets at Quality Bicycle Products since April 2021, Amber has also been a Co-Owner and Operations Manager at Roam France from July 2018 to January 2024, where responsibilities included accounting, marketing, and guest services for a cyclist-oriented property. Previously, Amber held key roles at Specialized Bicycle Components, including Global Retail Program Manager and Director of USA Retail, leading strategic initiatives and process development. Additional experience includes mentoring sales teams at Quality Bicycle Products and lululemon, along with visual merchandising at Erik's Bike Shop. Amber holds a BS degree in Speech and Business Communications from New Mexico State University and the University of Wisconsin-River Falls.