Marketing and Brand Management

The Marketing and Brand Management team at Quality Bicycle Products, Inc. is responsible for developing and executing marketing strategies that enhance the company's brand presence and drive sales across its diverse product lines. This team collaborates on brand messaging, creative campaigns, and e-commerce initiatives to effectively engage independent bike dealers and consumers, ensuring alignment with QBP's mission of being the premier wholesale distributor in the cycling industry. They also oversee category management and exclusive brand development to maintain competitive advantage in the marketplace.