Sofia Uribelarrea

Sofia Uribelarrea is a UX-UI Manager at Qudo, with extensive experience in user research, design, and data visualization. Previously, as a Senior Designer at 5Rhythms Global, Sofia executed user feedback surveys and influenced stakeholders on design strategies. At Western Union, Sofia led explorations across product facets and utilized various research methodologies to analyze user behavior. Experience also includes defining UX goals at BerecoLabs, project management at Promocom, and design roles at multiple firms. Sofia holds a Degree in Graphic Design and Visual Communication from Universidad de Ciencias Empresariales y Sociales and has furthered education in UX design and software development from various institutions.