Kirta-Maria Haapasalo

Kirta-Maria Haapasalo has a diverse work experience in the field of consumer insights and research. Kirta-Maria is currently working as a Senior Insight Manager at Questback since February 2023. Prior to this, they held the role of Consumer Insights Lead at Crowst from November 2021 to January 2023. Before that, from January 2021 to November 2021, they worked as a Freelance Insight Specialist. Kirta-Maria also has experience as a Research Director at Taloustutkimus Oy from September 2018 to June 2020, and as a Director of Consumer Insight at Research Insight Finland from September 2017 to August 2018. Kirta-Maria worked as a Senior Insight Consultant/Research Director at Evidens Oy from March 2015 to August 2017, and as a Senior Brand Analyst/Research Director at Redera Oy from September 2005 to February 2015. Their early experience includes working as a Research Manager at Taloustutkimus Oy from September 1997 to August 2005.

Kirta-Maria Haapasalo completed their Master of Business Administration (MBA) from the University of Vaasa, specializing in Marketing / Consumer behavior. Kirta-Maria attended the university from 1990 to 1995. In addition to their degree, they also obtained a certification in Markkinointitutkimus from Markkinointi-instituutti in September 1998.