Quester
Laura Johnson has a diverse work experience ranging from freelance research to managerial roles. Laura began their career as a Research Associate at XO Group Inc in 2007 and worked their way up to become a Manager of Insights. During their time at XO Group Inc, they managed research needs and initiatives for all brands and platforms, improving sales effectiveness and increasing audience knowledge. After leaving XO Group Inc in 2013, they took on a role as a Supervisor of Insights at Carat until 2014. From 2014 to 2018, Laura worked as a Freelance Research Professional. Since 2018, they have been working at Quester Strategy and Insights, first serving as a Quantitative Analyst II, and currently as an Associate Research Director.
Laura Johnson earned a Master of Science (MS) degree in Business Analytics from The University of Iowa Tippie College of Business from 2016 to 2018. Prior to that, they obtained a Bachelor of Arts (BA) degree in Marketing and Psychology from Iowa State University between 2003 and 2007.
Quester
Gone are the days of online quantitative and online qualitative marketing research. Welcome to AI conversation. Everyday conversations are made up of close-ended and open-ended questions. Yet, traditional research methods clearly separate them from each other. That leaves a lot of important detail on the table, detail you really should know to make a difference. Quester Insights & Strategy creates deep conversations that are planned by moderators, conducted by artificial intelligence, and launched to huge samples. Conversations are analyzed by trained researchers who examine nuances and hidden emotions in language that drive behavior. We ask the questions that need to be asked in whatever way it makes sense, seamlessly, within every survey, for every person. That means you get the best of online quantitative and online qualitative marketing research methods in a single study. Quester’s clients don’t settle for either qualitative or quantitative research. With more than 5 million interviews already conducted, our clients benefit from both. Awards ***** 2020 Ogilvy Award from the ARF: Work with Riviana Foods for "This Rice Unites/Este Arroz Ya Nos Unió" 2019 Disability:IN Pitch Tank competition - Tim Hoskins 2015 Ogilvy Award from The ARF: Work with Samsung for "Best Black Friday Ever." 2015 Volunteer of the Year, Insights Association - Tim Hoskins 2014 EXPLOR Award from TMRE 2014 Andrea Joss, Senior Vice President, Research at Quester, named one of 20 researchers you need to know by Survey Magazine 2013 Prometheus Award Finalist