Laura Johnson

Laura Johnson has a diverse work experience ranging from freelance research to managerial roles. Laura began their career as a Research Associate at XO Group Inc in 2007 and worked their way up to become a Manager of Insights. During their time at XO Group Inc, they managed research needs and initiatives for all brands and platforms, improving sales effectiveness and increasing audience knowledge. After leaving XO Group Inc in 2013, they took on a role as a Supervisor of Insights at Carat until 2014. From 2014 to 2018, Laura worked as a Freelance Research Professional. Since 2018, they have been working at Quester Strategy and Insights, first serving as a Quantitative Analyst II, and currently as an Associate Research Director.

Laura Johnson earned a Master of Science (MS) degree in Business Analytics from The University of Iowa Tippie College of Business from 2016 to 2018. Prior to that, they obtained a Bachelor of Arts (BA) degree in Marketing and Psychology from Iowa State University between 2003 and 2007.