Holly Alden Hedlund

Holly Alden Hedlund is a seasoned professional with extensive experience in account management, strategic development, and consumer insights. Currently serving as a Sr. Account Manager at QuestionPro since February 2024, Holly builds strong client relationships and delivers tailored business solutions. Holly's role at Digsite as an Account Executive focuses on enhancing qualitative research capabilities. As the President and Founder of Small Ethnography, Inc. from 2010 to 2022, Holly emphasized engaging and affordable ethnographic studies. Additional roles include Sr. Manager of Strategy and Consumer Insights at the Professional Association of Therapeutic Horsemanship International, and positions at various prominent advertising agencies, including Young & Rubicam and Goodby Silverstein & Partners. Holly holds a BA in Marketing from Western Washington University, completed in 1992.