Danica Stanojevic

Danica Stanojevic is an accomplished professional with a diverse background in user experience, research, and strategic development. Currently serving as the Director of QuestX at Questrade Financial Group since September 2024, Danica previously held the position of Director of User Experience Research at Loblaw Digital from October 2021 to September 2024. Danica's experience also includes roles at Air Canada as Senior Manager in both Research & Development and Loyalty Product Development, and at Deloitte, where Danica worked as a Manager in Corporate Strategy and Proposition Design. As a co-founder of REACH Diagnostics, Danica launched a social enterprise aimed at providing affordable screening tools for diabetics in urban slums and was a finalist for the Global Hult Prize. Danica's educational background includes the Gestalt Psychotherapist Training Program at the Gestalt Institute of Toronto, an International Bachelor of Business Administration from the Schulich School of Business, and a Certificate in Advanced Level Spanish Language from the University of Havana.