Benjamin Hinson-Ekong

Senior Director, Strategy And Analytics at Quigley

Benjamin Hinson-Ekong has had a diverse work experience spanning multiple industries. Benjamin started their career as a Quality Assurance Analyst at Reis in 2005 and then moved on to work as a Data Quality Analyst at Morgan Stanley Prime Brokerage in 2007. In 2010, they joined WPP as a Manager, Analytics and Digital Strategy. Benjamin then worked at Merkley + Partners as a Senior Manager, Strategy and Business Intelligence in 2013 before joining iCrossing as an Associate Director, Digital Media Strategy in 2014. In 2015, they took on the role of an Analyst at Bank of America. From 2017 to 2019, Benjamin worked at HS Ad North America as an Associate Director, Analytics. In 2019, they joined iQuanti, Inc. as a Director, Strategy & Analytics. Benjamin's next role was at Merkle where they served as a Director, Solutions & Analytics from 2021 to 2022. Currently, they hold the position of Senior Director, Strategy and Analytics at Quigley since 2023.

Benjamin Hinson-Ekong's education history begins with their enrollment at Carson Long Military Institute from 1997 to 2000, although no specific degree or field of study is provided for this period. Benjamin then attended Montclair State University from 2000 to 2004, where they pursued a degree in Business Administration with a focus on Marketing and Strategy, earning their BAMK degree.

In addition to their formal education, Benjamin has obtained various certifications to further enhance their skills. Notably, they completed the "SQL for Data Science" certification from the University of California, Davis in January 2023. In December 2022, they obtained the certification in "Servant Leadership" through LinkedIn, and in November 2022, they completed the "Exploring eCommerce Datasets with SQL in Google Big Query" course on Coursera.

Benjamin's certifications also include an "AWS Certified Cloud Practitioner (2020)" from A Cloud Guru | A Pluralsight Company, obtained in October 2022. Additionally, they completed the "Marketing Attribution and Mix Modeling" certification through LinkedIn in September 2022 and the "Scrum: Advanced" certification from the Project Management Institute in the same month and year.

In February 2022, Benjamin achieved the certification in "Data Visualizations: Storytelling" through LinkedIn. Prior to that, in January 2022, they completed the "Building High-Performance Teams" certification, also on LinkedIn. Furthermore, they became Merkle B2B Certified in July 2021 and obtained the "B2B Marketing on LinkedIn" certification in May 2021.

Before diving into the field of marketing, Benjamin pursued professional development in lean management, earning accreditation from the Six Sigma Academy Amsterdam in May 2021. Benjamin also completed the "CMO Foundations: Become an Effective CMO" certification on LinkedIn in November 2020, showcasing their growth in the marketing realm.

Furthermore, Benjamin gained expertise in digital advertising, obtaining certifications such as "Executive Decision-Making" and "Optimize your Display & Video 360 campaign" from LinkedIn and Google, respectively, in November 2019. In August 2019, they completed both the "Google Ads Fundamentals" and "Google Ads Search" certifications.

Lastly, in June 2019, Benjamin expanded their knowledge in search engine optimization by completing the "SEO Training: Get Free Traffic to Your Website With SEO" course on Udemy. Although no information is provided on the completion dates, it is worth mentioning that Benjamin has also achieved the certification in "Delivering Dashboards: Management Patterns" from Skillsoft.

Overall, Benjamin Hinson-Ekong has a diverse educational background with a focus on business administration, marketing, strategy, and various digital advertising and analytics disciplines.

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