Frances Chiu

Frances Chiu has substantial work experience in various strategic marketing and analytics roles. Frances started their career at Wah Hing Jewelry & Arts Co. as an Overseas Marketing Assistant, where they curated marketing content, drove marketing campaigns, and connected with potential suppliers. Frances then worked at American United International Inc. as an Accounting Assistant, where they prepared financial documents and analyzed profitability trends. Frances also gained experience at Consolidated Engineering Laboratories as a Payroll Accountant, where they efficiently processed engineer and inspector payrolls. Frances then joined Market Metrix as an Analyst, analyzing data and implementing new programs for clients in the hospitality industry. Frances later moved up to the role of Senior Analyst, focusing on product quality and collaborating with cross-functional teams. Currently, they work at QuinStreet, starting as a Senior Strategic Marketing Analyst and eventually becoming the Director of Marketing Strategy and Analytics. At QuinStreet, Frances played a key role in driving double-digit year-over-year growth for the Home Services vertical by leading the evolution of the analytics and marketing technology stack and implementing analytic standards. Frances also managed cross-channel data and developed an analytic roadmap for optimization and measurement.

Frances Chiu holds a Bachelor of Science degree in Business Administration from the University of California, Berkeley, Haas School of Business. Frances also obtained an Associate of Arts degree from Foothill College, where they studied Business Administration, Social Science, Individual Studies, and Economics. Frances has pursued additional certifications in various areas, including Impromptu Speaking, Strategic Thinking, Developing Executive Presence, Leadership Foundations, and Motivating and Engaging Employees. These certifications were obtained from LinkedIn, with the most recent one in March 2021.