Joanna Booth

Joanna Booth has a diverse and extensive work experience in the field of marketing, sponsorship, events, and brand strategy.

Joanna is currently working as the Global Director of Marketing - Motorsports at QuintEvents, starting in March 2022.

Before that, Joanna worked at Shell as a Global Brand & Communications Advisor - Brand Centre of Excellence from May 2018 to March 2022. Joanna managed multiple stakeholders and handled the development and implementation of global integrated multi-channel campaigns.

Joanna also had a brief stint at Bloomberg as a Project Director - EMEA (contract) from April 2018 to May 2018.

Prior to their time at Shell and Bloomberg, they were involved in various roles and responsibilities. Joanna worked at Crocmedia Pty Ltd as a Sponsorship, Partnerships, Experiential, PR & Communications professional from July 2016 to December 2017. During their time there, they successfully created and launched integrated marketing campaigns and managed sponsorship strategies and communications.

Joanna also worked as a Freelance Consultant, specializing in Sponsorship, Events, Marketing, Brand Strategy, and Loyalty from January 2016 to July 2017. In this role, they were responsible for sponsorship, new business development, contract negotiation, and fulfillment of benefits, as well as the analysis of an existing retail loyalty program.

Earlier in their career, Joanna held roles such as Senior Manager - Sponsorship, Events & Activations at Willett Marketing (September 2014 to December 2015), General Manager - Sponsorship, Marketing, and Events at CM Ultimate Events (July 2011 to July 2014), and Marketing, Brand, Events, and Sponsorship Director & HR Manager at Australian Reliance (June 2010 to June 2011).

Joanna's work history also includes their time at Emirates where they held roles such as Project Manager, Loyalty Services (October 2009 to June 2010) and International Partnerships Manager (July 2007 to June 2010). In these roles, they were involved in the creation and management of loyalty programs for external companies and increased revenue through signing on new partners.

Their earliest work experience includes their role as a Sponsorship Manager at North Melbourne Football Club (AFL) from August 2004 to July 2007. Here, they developed a new sponsorship strategy and successfully attained a major apparel sponsorship deal.

Overall, Joanna Booth has a strong background in marketing, sponsorship, events, and brand strategy, demonstrated by their diverse roles and achievements in various industries and organizations.

Joanna Booth's education history includes attending St Hilda's Anglican School for Girls. However, there is no information available regarding the degree name or field of study that they pursued at this institution. Additionally, Joanna Booth completed their Bachelor's degree in Commerce at Edith Cowan University, although the specific start and end years for this degree remain unknown.