Mike Madaio

Mike Madaio is a seasoned design researcher and freelance writer with extensive experience in user experience and customer research. Currently serving as a Senior Design Researcher for QVC Group since 2020, Mike leads customer research initiatives for a streaming TV service, designing and conducting various studies. Mike has a long-standing freelance writing career focused on food and drink, especially wine and Italian cuisine, with published books in 2019 and 2024. Previous roles within QVC include Senior Manager of Design Research, Manager of Interactive Usability Research, and several other leadership positions spanning nearly two decades. Additionally, Mike has experience as Editor for PALATE PRESS and has contributed to web design and marketing in earlier roles at RH Donnelley and MEDecision. Educational credentials include a BA in Leadership Studies from the University of Richmond and an MS in Human-Computer Interaction from Rensselaer Polytechnic Institute.