Martina Patti

Martina Patti is a seasoned marketing professional with extensive experience in customer insights, digital marketing, and project management. Currently serving as Senior Manager Customer Insights at RM Williams since March 2019, Martina focuses on growth through data-driven communication strategies and self-optimising customer journeys. Previous roles include Direct Marketing Manager and Digital Marketing Manager at RM Williams, where expertise was applied in global email marketing and digital strategy implementation. Early in the career, significant contributions were made at YWCA Australia as Digital Project Manager and Marketing Coordinator, delivering revenue above targets through effective digital marketing initiatives. Martina also held various positions in marketing coordination across different organizations, supporting campaigns and events while maintaining digital properties. Martina holds a Master's degree in Corporate Management and a Bachelor's degree in Business/Managerial Economics from Università Bocconi.