Matthew Cook

Matthew Cook is an experienced marketing professional with a strong background in brand strategy and campaign management. Currently serving as the Regional and Consumer Marketing Manager at Rab, Matthew's previous roles include Head of Brand and Global Campaigns at Wattbike, where leadership in brand strategy and global market campaigns for the UK, US, and AU was pivotal. Matthew has also held positions as Global Campaigns Manager at Good Fortune Collective, Marketing Manager at Science in Sport, and Brand Manager at Omega Pharma UK & Ireland, among others. With expertise in digital marketing, athlete management, and influencer marketing, Matthew has successfully driven brand awareness and customer engagement across various sectors, supported by a degree in Sport and Exercise Sciences from the University of Leeds.