Ersay Taban

Ersay Taban is a Senior Analytical Marketing Executive at METRO Türkiye, specializing in CRM and marketing activities analytics, campaign simulation, and machine learning project coordination. Prior experience includes serving as a Senior CRM Analytics and Loyalty Specialist at Yemeksepeti, where the initiation of the Yemeksepeti-Club loyalty program was coordinated, alongside extensive budget forecasting and campaign performance analysis. Taban's career began with roles at Sony, executing email marketing communications, and Atasun Optik, focusing on CRM strategies and customer journey optimization. Academic qualifications include a Bachelor's Degree in Management Engineering from Istanbul Technical University and a Master's degree in Marketing from Anadolu University.