RAC WA
Ricardo C. has a diverse work experience spanning various industries. Ricardo started their career at iiNet in 2009 as a Marketing Manager, responsible for managing a large customer base and offering internet, mobile, telephony, cloud, and hosting services. Ricardo then moved to Optus in 2014, where they held multiple roles, including Digital Marketing Manager for Amaysim, a mobile virtual network operator, and Marketing Manager for small to medium-sized businesses. At Optus, they focused on customer lifecycle management and implementing strategies to reduce churn and increase product holdings. In 2018, Ricardo joined Initiative as the National Head Of Digital, overseeing digital planning and working closely with programmatic traders. Ricardo later became the Head of Digital in the Perth office, leading a team and working with clients such as RAC, Tourism WA, and Lotterywest. In 2021, Ricardo joined Satterley Property Group as the Head of Digital, contributing to the development of vibrant residential communities. Currently, Ricardo is the Media Performance Lead at RAC WA, where they utilize their skills to grow the organization's trusted brand.
Ricardo C. has a Bachelor of Business degree in Management & Marketing from Edith Cowan University, which they obtained from 2004 to 2007. Ricardo also received a Bachelor of Business (Scholarship) degree in Management & Marketing from the University of South Florida in 2006. Additionally, they completed a Digital Strategy program with a Dux Award at Adschool in 2010. In 2018, Ricardo C. became a Google Adwords Certified Professional through the Google Mobile Academy. Ricardo is currently pursuing a Master of Business Administration (MBA) from The University of Western Australia, with the degree deferred. Ricardo C. is also a Google Display Certified Professional.
RAC WA
At RAC we offer career opportunities that will allow you to give back and make a difference to our members and the WA community. We pride ourselves on employing the highest calibre of people to meet our member’s needs. RAC promotes healthy living and aims to protect health and safety of employees, members and visitors. RAC has been a part of the West Australian community since 1905. We are unique organisation, built by members for members. From our origins as a motoring club, we have grown to a diverse organisation of over 1,400 employees serving more than 1 million members with a range of products and services. RAC’s difference is that we are a membership organisation, which means we don't have shareholders and we reinvest our profits for the better of our members and the WA community. House rules: We really enjoy receiving your feedback, comments and experiences and enjoy getting the most out of our LinkedIn community. With this in mind, we ask that you stick to the following guidelines: • Please be polite to other RAC LinkedIn users and treat each other as you would like to be treated. • Please don’t give out any personal information. • We cannot allow any inappropriate or offensive language. • Advertising, spam, selling and links to external shopping sites are not allowed here and will be removed. • If you want to post a link to another site to illustrate your point, please do not link to sites that require registration in order to view, or any site that prompts an automatic download as these comments will be removed. • Page admins and the RAC LinkedIn community must be able to easily understand your message. For this reason we can't allow messages which are written in code or a language which isn’t English. • We reserve the right to de-tag RAC from any posts or photos that we deem inappropriate. • Please note that repeat offenders may be reported and will be blocked from the LinkedIn page.