Jaume Poblet Balcell

Jaume Poblet Balcell is a seasoned professional with extensive experience in marketing and business management, primarily at RACC since 2001. Currently serving as the Business Unit Manager for Insurance and Home Services Marketing, Jaume oversees a portfolio exceeding €40 million and leads five teams focusing on personal insurances and home services. Previous roles at RACC include managing new service development and digital marketing strategies, achieving significant revenue growth and brand awareness. Jaume's early career included managerial positions at Gallina Blanca, Heidrick & Struggles, and Decathlon International, demonstrating a strong foundation in product management and consultancy. Jaume holds multiple degrees, including an MBA and a Master in Digital Business, along with advanced management training from prestigious institutions such as IESE Business School and Esade.